The founders

Pascaline Zarifian

After having worked as a media relations manager for major cultural Parisian institutions, Pascaline Zarifian became project manager for ARTPARIS, the modern and contemporary art fair which takes place yearly in Paris at the Grand Palais.

Having always aspired to promote photography as an artistic medium, Pascaline launched the photography section of ARTPARIS. Over the ten years she spent working for ARTPARIS, she became a partner and the Director of Communications for ARTPARIS-Abu DHABI (Emirates Palace, UAE).

Paul-Alexis Bernard

Paul-Alexis Bernard is a journalist who has always had a penchant for writing, photography and new technologies. He worked for ten years as a reporter, editor and project manager for major newspapers and internet websites.

He is currently working as a digital strategy consultant for media and business institutions, advising and assisting them in their digital development.